Create Joy

Brand

Create Joy helps people aiming to get out of their comfort zone and experience a new awakening to embrace the unknown, tasting life to the fullest through tailored travel, learning, and experiences. Unlike traditional travel agencies, Create Joy hold sustainability, inner growth, community, and education at its core, aspiring to impact the world positively. They believe life is a magical journey, and travel is an opportunity to go within, be mindful and become our best version.

The challenge

standing out from the crowd

Our challenge was to differentiate Create Joy from the traditional travel industry approach that uses typical visuals a message that invites the audience to challenge themself to the extreme, be an adventure, and experience luxury.

Instead of the traditional black/dark blue as the primary color chosen by conventional and classy travel brands, we created a balanced, colorful visual identity that connects people with nature, inviting them to explore the unknown and begin a journey of transformation. It’s joyful, warm, and inviting.

Color palette

Green: represent the earth, sustainability, the growth

Orange and yellow: the warmth, the joy, inviting

Brown: nature; balance

Emotional Design  

inside-out transformation

The goal was to convey the inside-out concept of beginning a journey of self-awareness with a warm, inviting, approachable and friendly atmosphere.

Family Typeface

The Livvic Typeface brings a lot of personality to the visual system. It’s friendly, smooth, legible, and modern. It has 16 variations, bringing a lot of flexibility to the identity.